Big Bear Branding
Brand Identity
Every brand tells a story—this one needed a voice, a face, and a presence that would stand out in a crowded market. I developed a complete identity system that captures Big Bear’s personality, translating its values into a visual language that feels authentic and memorable.
From a bold, adaptable logo to a refined color palette and typography system, every element was designed for consistency and impact across digital, print, and environmental applications. The final guidelines ensure that no matter where the brand appears - on a storefront sign, a business card, or a social post, it speaks with the same confident, recognizable tone. This project meant a lot to me as it was a mission that was personal to me and my struggles with clothing as well.
Deliverables included are -
Color Palette – Primary and secondary colors with usage guidelines.
Typography System – Font selections with hierarchy and application rules.
Imagery Style Guide – Photography, illustration, and iconography guidelines.
Brand Guidelines Book – Consolidated manual for consistent brand application.
Mockups – Examples of brand application on stationery, packaging, and digital platforms.
